How the new media does affect the marketing, advertising, and public relations

Hello, my fellow buddies, do you know how new media does affecting the marketing, advertising and public relations? Let me explain to you one by one. You will be attracted by the information that I supply to you all. Pay attention!!

First, I want to explain briefly about what are public relations, marketing and advertising. Hmm, most of the people will think that public relations is an easy occupation. Honestly, they also play a bigger role in this society. They not only need to communicate well with other people (their clients), they also involve in planning and programming, writing new releases, manage company’s crisis, handle press conference, protect the image of their company and so on. Mostly, they need to always improve their speaking and writing skill to become a professional public relation. 

This quotation is quoted by a talented people, BILL GATES

For the advertising, their main function is to promote the company’s products and services for increasing the sales of those particular products. In producing an attractive advertisement, they need to be creativity, good in design and apply marketing mix. The information of advertisement is uncontrolled by advertiser. After that, advertiser will posted up the advertisement through various ways such as billboard, banner, print media and so on. A good advertisement is able to grab the attention of the audience and create awareness of that products and services. For example, Digi advertisement is one of the successful advertisement because of its slogan"I will follow you". They also use that slogan to create out a jingle and broadcast out during TV commercial time. Until now, i still can sing out their jingle. Haha.

The last is the marketing which is focusing upon the profit. They are based on the thinking about the business in term of customers need and satisfaction and help in enhancing long term relationship with customers and stakeholders. Marketing mix which is product, place, price, promotion and brand also need to be applied in it. Marketing need to do research to find out what is consumer behaviour to let them can hit their objective and target. Marketing also need a lot of marketing creative strategies and tactics.  

Do you know that traditional media had already replaces by the new media gradually? It had brought a big effect and advantages to the field of public relations, marketing and advertising.  Public relations need to do a lot of survey and research toward particular topic. So, because of the existence of new media, it helps them save time and money. Why I say so? It is because traditional media need print out many of the survey paper and distribute to the target audience require longer time and a lot of energy. By the new media, we can conduct survey through online. It not only saves time and money, it also can reach more audience and get the result accurately within a short period. For example, Goggle Company had provided online survey service. 

Examples Goggle online survey

Besides that, it is also two way communication because new media had provided function of giving feedback which can give chance to the audiences to express their opinion immediately. For example, public relations need to publish some updated news through social sites like facebook which audience can give their view after reading the news. Before the generation of new media, audience gives their feedback by letter that it takes longer time of working day.  New media also can reach wide target audience. For examples, when public relation needs to inform the information about particular event, it will straightly post up through online to reach wide range of audience. For instance, all the information that provided by public relation through new media is timeliness because it updated immediately.

Furthermore, new media also contribute in field of advertising. In traditional media, most of the advertisement is printed advertisement such as newspaper advertisement, magazine advertisement, brochure and so on.  The companies that want to publish their company’s product advertisement need to pay a lot of money to the newspaper and magazine organization. But now, they can take advantages in posting up the advertisement through new media which is free of charge. For example, before you watch the video through Youtube, it will show us the advertisement first. Nowadays, the number who watch the magazine and newspaper decreases because watch advertisement through on-line is free of charge. So, it can reach wide range of audience. On-line advertisement also can review or search back after we watch it. Besides that, new media advertisement also is narrow because audience can get specific advertisement based on what they search. They have authority to choose to watch what advertisement that they like. For instance, new media advertisement also is interactive which it can get feedback.

Printed Advertisement

Online Advertisement

For the last, let us see how new media affect marketing. New media can help marketing analyse the data and information easily and accurately. In traditional media, it needs a lot of people and time to complete the analysing. It help marketing can improve the better understanding toward the consumer needs and wants. It is because they can give feedback to the marketing people through online. New media also is a tool of marketing strategy such as promotion time. Consumer can get the promotion information through new media and take opportunity to subscribe their wanted product. Apart from this, the voucher that own by particular company has its own code which it can shows the detail information by online scan. It makes the company can get to know which sales of the branches is higher.       

In conclusion, new media had already replaced the traditional media followed by the changes of generation and the technology becomes advanced day by day. It make the people works become easier. Despite it brings a lot of benefits to us but it also makes people become lazy. They too rely on new media and not willing to use their own ability to complete some mission. New media also provides many entertainments especially game. It make the most people neglected what is the important things they need to do or complete and just focus on what they like to do. Their life becomes imbalances. So, I am here to give you all advice, try to adjust your life to become balance and appreciate what you own.^^

THANKS YOU!